A marketing perspective of the change and transition to lead-free alternatives for component finishes will be presented. What drives the change - legislation; the corporate "environmental conscience"; market needs or a combination of these factors? This paper will report the status of current legislation around the world and will compare and contrast the status of developments and the transition dynamics to lead-free alternatives in the different regions of the world market. The opportunities vs. risks will be assessed and discussed in the light of current market knowledge and conditions.
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