When Brain Informs Us About Mind: a Neuro-Ergonomic Approach to Study Web Sites

摘要

In two pieces of research the role of information processing to evaluate a web site dedicated to the green culture and information has been investigated. The first study was based on behavioral techniques whereas in the second study participants were requested to perform an fMRI experiment. The purpose of the two pieces of research was to analyze the usability, and cognitive load of the website but, most important, to validate the reliability of the neuro-ergonomic approach while carrying out these analyses. The results put into evidence a correlation between behavioural and neuroimaging results. More important, neuroimaging methodologies proved to be sensitive to study the understanding of users 'cognitive load.