Building Loyalty Based Sharia in Financial Services Companies (Study on BMT Sidogiri Pasuruan)

摘要

This study aims to examine and analyze the relationship between adherence to Sharia Principles to customer loyalty, with trust as mediation in the BMT Sidogiri East Java. This type of research is explanatory research, which is research that wants to find explanations in the form of causation. This study aims to analyze and examine the effect of adherence to sharia principles on customer loyalty with trust as mediation in BMT Sidogiri East Java. This research was conducted by distributing questionnaires to 136 loan recipients qardulhasan BMT Sidogiri. This research was conducted by distributing questionnaires to 136 loan recipients of qardulhasan BMT Sidogiri located in Pasuruan, Malang, Surabaya and Mojokerto branches. Sampling is done by purposive sampling. The data analysis method used is the PLS method. The results of this study prove that adherence to Sharia Principles can increase the loyalty of BMT Sidogiri customers through trust as mediation. Trust significantly contributes to increased customer loyalty, compared to if adherence to Sharia Principles is directly related to loyalty.