The Effect of Entrepreneurship Competence, Entrepreneurship and Learning Orientation Toward Sustainable Competitive Advantages in Improving Managerial Performance on Medium Enterprises in Bengkulu Province

摘要

Micro Small and Medium Enterprises (UMKM) has become a concern for scientists and practitioners in an effort to improve the competitiveness of SMEs. High performance through competitive advantage is the goal of all Medium Enterprises (ME) that will be achieved in a dynamic and unpredictable business environment. This study aims to analyze and determine the influence of entrepreneurial competence, entrepreneurship orientation, and learning orientation towards sustainable competitive advantage in improving the managerial performance of Medium Enterprises in Bengkulu Province. The benefits of research to be achieved include the development of this research model can provide direction and priority in making policy development and empowerment of entrepreneurship in Medium Enterprises. This research uses survey approach and descriptive quantitative year 2017. Sampling method used in this research is cluster proportional random sampling method for 10 districts / cities based on the estimated parameters used with the number of research samples as much as 360 Medium Enterprises. Research data were analyzed with Structural Equation Model (SEM). The results of this study indicate: a) a significant influence and positive relationship of entrepreneurial competence on entrepreneurship orientation, sustainable competitive advantage, and learning orientation, b) the existence of significant influence and positive relationship of entrepreneurship orientation and learning orientation to sustainable competitive advantage, and c) the existence of significant influence and positive relationship of entrepreneurship orientation, learning orientation, and sustainable competitive advantage to managerial performance at Bengkulu Province Medium Enterprises. Suggestions then as well as this become a reference in developing the Medium Enterprises in the Province in the future.