Portfolio analysis for the business planning development in the sphere of higher education under the digital economy conditions

摘要

The development of new organizational and economic methods of a higher education institution managing that meets the requirements of the digital economy is becoming a serious problem, the solution of which is possible, including the use of the portfolio analysis. The article proposes the author's entrepreneurial model of the university as the process of key competencies creating in its main functional areas. To develop business planning at the stages of entrants admission and within the framework of distribution activities, it is proposed to use the author's methodological tools based on portfolio analysis. The monitoring of the universities is carried out on the basis of the construction of n-dimensional matrices, with the help of which business units (directions of specialists training in higher education in integrated groups of specialties) can be compared with each other according to different criteria. For this purpose the use of the matrix of the "Boston Consulting Group" is being considered. The results of the calculations show that its use allows highlighting the services of the vocational education, which are in demand in the labor market, and, therefore, affecting the efficiency and effectiveness of business processes.