On the question on the basics of the functioning of the territory marketing strategy in the conditions of processes digitalization

摘要

This research is aimed at identifying opportunities for the development of the economic potential of municipalities as an element of the marketing strategy of the territory. The basis of the territorial economic potential considered various tools are considered, the main of which the authors assume strategic planning, the assessment of which will allow to form a competent balance of indicators for which the optimization processes will go. Since the process of strategic planning is assessed, it can be considered as a certain program of actions, the result of which is a marketing plan for the development of a territory always based on economic potential. By optimizing the processes of strategic planning, they can be considered as a program of actions, the result of which is a marketing plan for the development of a territory, always based on the economic potential. That is why the assessment of the economic potential of a territory is necessary as an initial element of strategic planning, as well as a basic element of a marketing plan. The authors suggest that such assessment of the economic potential of a territory is necessary as an initial element of strategic planning, as well as a basic element of a marketing plan. The article consider this aspect within one of the territories of the Sverdlovsk region, which is actively developing and positioning itself as part of the territory's marketing strategy. In the course of the research, we consider the real and potential features of the economic potential of the territory and the main directions for managing the situation.