The sharing and monetization of vehicle sensor data represents both a challenge and an opportunity for the automotive industry. The increasing number of connected vehicles generating data, promises a high potential to establish new business models and revenues. Vehicle manufacturers need to define clear data monetization strategies and can choose from different approaches to unlock the full potential of that data. The use of data platforms as sales channel is currently a popular approach in the industry. However, before data can be monetized, there are several legal, technological and commercial requirements which need to be fulfilled. In case manufacturers aim to sell data with the support of an external platform provider, two major technological trends can be observed: On the one hand, centralized platforms and marketplaces which act as brokers and build their platform on a centralized architecture. On the other hand, there are platforms relying on a distributed peer-to-peer (P2P) network which are supported by distributed ledger technology like blockchain. This paper puts an emphasis on the latter approach and outlines how the distributed approach enables new abilities to establish successful business models. Considering a B2B-related data monetization, the distributed architecture accelerates the creation and improvement of vehicle services without the need of a central data broker. Additionally, the used technology stack for the distributed approach, enables C2B business models showing that control and power of data monetization could even be spread to each car driver himself. With such an empowerment of drivers, vehicle manufacturers can further differentiate from their competitors by delivering them a new experience.
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