SELF-EFFICACY AND THE MODERATE (OR LESS) DRINKER: A SURVIVOR'S GUIDE FOR COPING WITH HEAVY DRINKING ON (OR NEAR) COLLEGE CAMPUSES

摘要

Research has shown that symbolic modeling and persuasive sources of efficacy information are encouraging message strategies for enhancing college-student drinkers' and nondrinkers' (N = 241) perceived self-efficacy and behavioral intentions to intervene to prevent a friend from driving drunk. This experiment tested the impact of these sources on a subsample (N = 127) of light and moderate drinkers' perceived self-efficacy and intentions to intervene. As in the larger sample, symbolic modeling had the greater impact on both dependent measures, as well as on resisting a friend's counterarguments. Results suggest directions for social marketing campaign interventions based on self-efficacy theory.