Development Strategy of Bank Insurance Based on Financial Mixed Operation

摘要

For promoting the sustainable development of China's bank insurance, this research started from the theoretical study of bank insurance and based on a thorough analysis of foreign bank insurance, summarized the experience of bank insurance development in developed countries, combined with the development status of China's bank insurance, and the problems and its causes in the process were thoroughly analyzed and discussed. A series of specific countermeasures and suggestions were proposed for the development of China's bank insurance, including the choice of bank insurance model, the formulation of the banking insurance institution's strategy, and related policy recommendations. It was in line with the development needs of China's bank insurance.