A brief analysis on the new trend of logo design in the digital information era

摘要

The digital expression form and the new media technology application make the brand logo tend to be diversified in art style and expression form and also show a new development trend under the dissemination of the current social ideology and emerging media. The reform in the digital information era also promotes the continuous changes of the logo design trend. This paper aims to look forward to the development future of logo design through the research and analysis of the personalized, flattening, colorful and diversified design trend of logo design in the digital information era.