Reader Reading Promotion Based on Social Reading Theory

摘要

To promote readers' reading properly, with the new media and the social reading platform users as the research object, the usage and the basic characteristics of the users were explored. Then, the use motivation, use attitude and use behavior of the social reading platform users were analyzed, and the relationship between the three was quantified. Based on the motivation demand theory, the use and gratification theory and the technology acceptance model, the literature analysis, in-depth interview, questionnaire survey and statistical analysis were adopted. The experiment results proved that the results obtained by the statistical analysis method were more objective. It is concluded that this study is intended to provide some reference for the development of the domestic social reading platform and to enrich the audience research in the communication of new media.