NEW METHODS OF ONLINE ADVERTISING: SOCIAL MEDIA INFLUENCERS

摘要

Through this paper, a theoretical and empirical part of the field of electronic business is involved in the creation of a platform that will connect companies and influencers. The aim of this paper was to approximate the concept of advertising through social media, their advantages and issues in the theoretical part and present the idea of implementing new services on the market through the practical part. The conducted market research fully supports a hypothesis of this paper, emphasizing the use of the proposed e-business model for creating a platform that will connect businesses and influencers as useful and applicable. Based on the results of the research and confirmed needs for the use of the said system, an example of an electronic business model was made.