Tangible Ecosystem Design - Developing Disruptive Services for Digital Ecosystems

摘要

The epoch of the platform economy has arrived. Companies face the question of how to build up disruptive digital services with disruptive business models and establish a digital ecosystem. Traditional UCD methods concentrate on the conception of particular services. Nevertheless, most of these are isolated solutions of single companies. Building services for the digital transformation era requires additional methods to come up with end-to-end consumer experiences and sustainable business models across boundaries of single companies for benefiting consumers. In this course participants learn the "Tangible Ecosystem Design" Method (TED), that supports the conception of Digital Ecosystems by using tangible elements.