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Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement

机译:捕获有针对性营销,展示价值和驾驶过程改进所需的商业智能

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The Library Cube project represents a new milestone in the UWL's quality and assessment journey. Well established measures of effectiveness, efficiency and satisfaction are now being augmented by measures of impact and value. Through the development of the Library Cube, we have established solid evidence that libraries are essential and play a vital role in students' academic success; that students who do not use the UWL information resources are at an academic disadvantage. There is also a lot of data pointing to areas where we can improve, which is always welcomed. Through this knowledge, highly tailored and tightly focussed promotion and marketing strategies and continuous improvement initiatives can be deployed, with immediate feedback on the effectiveness of chosen strategies. Libraries do need to be careful, however, that they differentiate the value provided by the collection itself, from the value provided by the library itself. The library can add value by improving usage and traction, and this is something no database vendor can achieve.
机译:库多维数据集项目代表了UWL质量和评估之旅的新里程碑。现在通过影响和价值的措施增强了良好的有效性,效率和满足度。通过图书馆立方体的发展,我们已经建立了坚实的证据,即图书馆至关重要,并对学生的学术成功起到至关重要的作用;不使用UWL信息资源的学生处于学术劣势。还有很多数据指向我们可以改进的区域,总是欢迎。通过这种知识,可以部署高度量身定制和紧密专注的促销和营销策略和持续改进举措,并立即反馈选择策略的有效性。但是,图书馆需要小心,因此它们从库本身提供的值中区分集合本身提供的值。库可以通过提高使用和牵引力来增加价值,这是数据库供应商可以实现的。

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