Consumer Attitudes Towards Healthy Cereal Products

摘要

This paper reports results from a survey of consumer attitudes towards grain products conducted in the UK, Finland, Germany and Italy. Consumers were found to be more positive about wholegrain than refined grain products but these differences were more pronounced in Finland than in Italy or the UK. Women were found to be more aware of benefits of cereal based foods than men, to be more health conscious and to expect less illness in later life caused by their eating habits. Women and older people weremore willing to use cereal products produced to have specific health benefits (e.g. cholesterol lowering bread). Perceived benefits for these functional grain products were greater for added fiber products than cholesterol lowering products and for bread compared with pasta and biscuits.