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Quantitative Study on the Pricing of Returning Right of New Products Based on the Real Options

机译:基于真实选择的新产品返回权定价的定量研究

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The development of new products,especial for a high- tech enterprise,is an important way to meet social demands. Unmarketable risk of new products is a major risk with which distributors and manufacturers have to face. In order to realize the thought of sharing the risk and benefit altogether by distributors and manufacturers,using the research technique of real option,this paper design a kind of returning right of new products and analyze quantitatively the unmarketable risk of new products borne by distributors and manufacturer separately by means of rational pricing of their returning right and try to calculate the possible range of the cost to reduce risk.
机译:新产品的开发,特别是高新技术企业,是满足社会需求的重要途径。未占新产品的风险是经销商和制造商必须面临的主要风险。为了实现分销商和制造商共享风险和益处的思考,采用现实选项的研究技术,本文设计了一种新产品的回报权,分析了经销商和经销商承担的新产品的不占用风险制造商通过合理定价分别的返回权,并尝试计算降低风险的成本的可能范围。

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