Strengthening Ecological Protection and Increasing the Value of Tourism Resources in China

摘要

The beginning of the 21st century has witnessed a significant increase in the tourism industry on a global basis, among which ecological tourism is especially noteworthy. As the precondition for the development of eco - tourism is the natural environment, its potential is closely related to environmental protection. Nowadays, as a result of the process of globalization and the introduction of the concept of green consumption into the tourism industry, ecological tourism has become very popular in China. Presently some tourism zones, though rich in tourism resources, are suffering from the problems of diminishing number of visitors, ineffective management, and insufficient amount of competition. In order to maximize the potential of the tourism industry in China, it is suggested in the present paper that tourism administration should increase the value of tourism resources through a better exploitation and management of the existing resources coupled with effective integration of the efforts of existing travel agencies in the industry.