We started by discussing how the information explosion provides barriers to the application of data mining and positioned data fusion as a possible solution to the data availability problem. We presented an overview of the main approaches adopted by researchers from outside the data mining community and described a marketing case. The application of data fusion increases the value of data mining, because there is more integrated data to mine. Data mining algorithms can also be used to perform fusions. Therefore we think that data fusion is an interesting research topic for knowledge discovery and data mining research.
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