Electric Vehicle Explorer Educating and Persuading Consumers with an Online Vehicle Energy Cost Calculator

摘要

Most HCI research related to electric vehicle adoption has focused on mitigating barriers related to vehicle range and charging infrastructure, while relatively less attention has been given to helping consumers recognize the benefits of electric vehicles. A significant benefit is reduced energy costs; however, the complexity of comparing gasoline and electricity prices makes it difficult for consumers to quantify. This paper describes and evaluates an online tool called EV Explorer that enables users to compare personalized estimates of annual energy costs for multiple vehicles. We assessed the tool through an online experiment, gauging users' perceptions - before and after using the tool - of their current energy costs, potential savings with electric vehicles, attitude toward electric vehicle charging, and intention to buy or lease an electric vehicle in the future. Statistically significant changes in each of these variables validate the tool as an educational and persuasive strategy to promote electric vehicle adoption.