Research on Digital Dissemination of Chinese Classical Garden Culture

摘要

Chinese classical garden is one of the three major garden systems in the world. It is recognized as the mother of the world garden. It carries the profound Chinese traditional spiritual and cultural heritage, and has important protection, inheritance and dissemination value. In recent years, the rapid development of digital technology has promoted the reform of all walks of life, and also provided new ideas and carriers for the protection and dissemination of cultural heritage. Through research, the current application of digital technology in classical gardens is mainly reflected in three aspects: construction and protection, scenic area management and three-dimensional display. However, the application of digital technology in the cultural communication of classical gardens has not yet been realized, and the communication effect of digital media has not been fully demonstrated. Therefore, how to give full play to the advantages of digital technology, build a systematic communication system of classical garden culture, and expand the influence of classical garden culture is of great significance. In order to further clarify the ideas of digital dissemination of Chinese classical gardens, this paper discusses the problems, basic principles and objectives of digital dissemination of Chinese classical gardens from multiple perspectives. In addition, on the basis of Laswell's "5W" communication theory, this paper puts forward the "TC5W" communication mode based on digital technology, and puts forward the basic mode and system architecture of Chinese classical garden digital dissemination, so as to provide some ideas and reference for the current digital dissemination of classical garden cultural heritage.