Service Design and Upgrade of Domestic-Ceramic Consumption Idea -Service Design for Customized Domestic-Ceramic

摘要

Whilst rapid development of Internet has nowadays generated increasingly wide diversity of demand for daily necessities, personalization is enjoying more and more popularity among customers. Domestic-ceramic of course is of no exception, consumption of which favors customized design. Different from the past when handcraft, material, and cost-efficiency are highly valued, the focus of domestic-ceramic market has shifted towards individuality, culture, and customization. Therefore, devoted to create a multi-dimensional system to improve production of customized domestic-ceramic and shopping experience with the idea of service design, this article in the first part comprehensively introduces the culture of domestic-ceramic via online rich media, including relevant design idea, handcraft, practicability, standard, and other cultural characteristics. Thus, users' preference could move towards customized purchase, which not only appears rather interesting and satisfying, but also meet their needs for customized products. Statistics about consumption preference are collected in the meantime, which later on goes through a further data-technique based analysis in setting up a domestic-ceramic customization process in which users can participate personally. In that way, cultural idea is realized into product value, and hereby in turn to upgrade customization. Further, service design has another role to play in optimizing product supply chains and providing after-sale service. To be specific, data-sharing system and ERP facilitates to promote the efficiency of production and supply, and makes it possible to achieve a continuous post-sale surveillance of product quality. Throughout the whole procedure, service design has bearing on users, producers, service providers and others, among which an effective closed loop is established so as to activate and optimized the domestic-ceramic industry as a whole.