Research on an Investigation of Propagation Chinese Zodiac Culture Based on Network Media

摘要

In the current society development and cultural environments, modes of transmission gradually enriched. Network media is a broad way of disseminating artistic creation and leisure and entertainment, a medium of cultural dissemination, a popular way of disseminating culture, and a visual image tool that can be widely used in people's production and life. Among them, the image-based electronic books have a natural attraction to the youth group. To a certain extent, it is a common language for people to communicate with each other. At the same time, it can spread excellent traditional culture and correctly guide the growth of young people. From these meanings, digital media can be used as an effective way to promote the cultural dissemination of the Chinese zodiac. Through combing the research literature of Chinese zodiac culture, this article finds that the research on its communication method is still weak, and there is research gap. The current academic research on the culture of the Chinese zodiac is mainly based on the origin of the Chinese zodiac and the application of the Chinese zodiac pattern in modern design. It is all based on the history of the zodiac and how to modernize traditional patterns. It is not from the perspective of how to better disseminate the zodiac culture, the research on how to communicate the zodiac culture by means of network media interaction has not yet received widespread attention from the academic community. Based on this, this study puts forward the research proposition of the network media transmission of the twelve zodiac culture, and carries out a systematic discussion on this. This research has a certain positive significance in promoting the spread of Chinese zodiac culture in the contemporary era.