Insect Repellent Textiles and Apparel-Value-Added Products for Today's Savvy Consumers

摘要

Today's consumers' demand more than just style, fit and comfort. Tech savvy consumers are looking for innovative, value-added products that not only look and feel good, but also deliver performance benefits making their lives more enjoyable and often improving safety. Sales models are evolving at a tremendous pace, providing the consumer with detailed information and virtually endless product options only a couple of clicks away. These changing market dynamics, coupled with innovation in chemical technology and sales tools, offer great opportunity for textiles and apparel with performance features such as insect repellents. This presentation will address the prevalence and global increase of insect transmitted diseases, repellent and insecticide technology and innovation in textiles and apparel, and challenges, opportunities and strategies for selling high tech products.