Core Skill Development of New Media Marketers Based on Job Competency Model

摘要

Under the new circumstances of "Internet+", new media market not only requires market segmentation and integration, but is also in urgent need of intellectuals, which poses a new challenge to college educations. According to the latest data on recruitment sites, there emerged a huge gap between supply and demand of intellectuals in the new media area. This scarcity urges colleges and universities to cultivate professional intellectuals that meet the needs of market. The author creates a "T" model for new media marketing intellectuals, providing possible training strategies for "T" model intellectual cultivation, and contributing to college curriculum reform in cultivating new media intellectuals.