Research on Image Design of Historical and Cultural Blocks from the Perspective of User Experience

摘要

In this research, users' values of perception and experience of historical and cultural blocks are measured and evaluated; case study of Xijin Ferry in Zhenjiang is made, and general comments of various users on the image of the street are collected, which is developed into a part of block information visualization research mode by giving certain values. Meanwhile, through the research, the optimization ideas and innovation measures for new interactive form of image design of historical and cultural blocks are put forward, and it is proposed to accurately grasp the forward-looking appeal points of user experience, actively develop information channels and interactive content, and address users' needs of virtual experience and situational communication with the help of various information expression ways.