An empirical examination of factors affecting the behavioral intention to use online transportation service: Case study of GRAB

摘要

This study examines several factors that affecting user's behavioral intention to use GRAB, one of the most popular online transportation services in Indonesia. The proposed model uses several popular IT adoption theories such as TAM, TPB, and DOI and select nine factors to be investigated furtherly. A research model is developed and empirically tested by using structural equation modeling on datasets consisting of 922 GRAB users in Indonesia. This study finds that the factors of internal perception (perceived usefulness and perceived ease of use) and innovation characteristic (compatibility) have impacts on users' behavioral intention to use online transportation service in Indonesia.