Innovation Mode and Strategy Research on Small and Medium-sized Enterprise E-marketing in Post Financing Crisis

摘要

As a whole new mode in the e-commerce age, emarketing is becoming more developed among domestic enterprises, but compare to international competitive enterprises, it's just a beginning. Especially, it's fairly weak in the application ability of small and medium-sized enterprises. This text base on general explainofe-marketing's concept, characters, origination, development, elaborates domestic small and medium-sized enterprises situation of e-marketing, analyzing problems rising from exercising e-marketing, and put forwards the suggestion of how small and medium-sized enterprises combine their own characteristics to make choices on innovation mode and strategies of developing e-marketing, in order to provide a reference to small and medium-sized enterprises developing e-marketing.