Humanistic Amendment of Industrial Design on Technology Alienation

摘要

To amend the negative effects of "technical alienation", the concrete manifestation of technology alienation was summarized, and factors (culture, technology, market and design) which affect human culture of modern technology product were analyzed qualitatively using the method of inductive thinking and qualitative analysis. This essay emphatically studied the means and approaches of human's creation in the process of technology commercialization. The results showed that: the various creative activities of cultural innovation, technological innovation, market innovation, especially innovation in industrial design, et al. influence comprehensively the humanism connotation and level of technology products. And industrial design is a terminal creative activity which integrates factors of culture, technology, market, and shapes the products of human culture. The paper proposes to filter and purify process of technology commercialization, digest the humanistic fissure of technology products, and improve the humanistic quality of modern technology product by using the continuously developing and new design idea of industrial design, namely eco-design, experience design and non-material design.