Online Organizational Attraction: Influence of Organizational Social Information,Human Resource Policies and Website Characteristics

摘要

Designing a Web-based simulation experiment,this study used signaling theory to analysis online organization attraction process.The main results of experiment indicated that (1) organizations use internet to present human resource policies and organization social information to applicants,which significantly affects applicant intention.(2) Web characterizes doesn't interact with HR policies,but have interaction effect with organization social information.This study confirmed the organization signaling process,which means organization use HR policies and organizational social information as signals to indicate their competition advantage.Organization should use HRM sub-website to improve organizational attraction effectiveness.