Promotion of Social Web Games on SNS Face to Information Communication System

摘要

In recent years, SNS has gradually become an inevitable media connection as people seeking to communicate or entertain on internet, consequently the SNS itself provides a great space to the marketing promotions of webpage games that based on SNS .Whereas the domestic social network web game industry is remained at relatively primary stage when compare to the global environment. Under certain situation, we here try to give a brief introduction of the analysis to the background of domestic SNS based web games , along with researches of its promotion methodology. Finding the defections and deficiencies of temporary marketing methods from the perspective of information communication, therefore develop more innovative and practical way that could bring about better strategy when we try to solve certain problems.