Red Thread. An NFC Solution for Attracting Students and Engaging Customers

摘要

In this paper we describe the advantages of using Near Field Communication technology (NFC) for engagement strategies carried out by companies or institutions. Augmented objects with NFC chips (gadgets) are given to potential targets having associated appropriate applications without requiring the installation of mobile applications. These gadgets and applications serve as bait for companies and institutions to be able to communicate with targets and spread any kind of multimedia aims for their engagement. We also describe the Red Thread application, a solution based on a romantic legend which is very suitable for young people whom universities want to attract every year for new enrolments.