A CONCEPTUAL MODEL OF CONSUMER WILLINGNESS TO PROVIDE THE PERSONAL HEALTH INFORMATION: AN INTEGRATED PERSPECTIVE

摘要

As digitization being emphasized gradually in healthcare, the privacy of people’s personalhealth information has escalated as matter of significant concern in the public. Based on thereview of empirical studies, this research summarizes the conceptualizations of healthinformation privacy concern, information sensitivity, risk, trust and emotion. Also, thisresearch provides an integrative framework to identify the relationships between these factors.The result of this research could assist in enhancing researchers to explore in relativedomains.