Mobile Surveys: A Method for Measuring End-User Satisfaction of Mobile Applications in Unsupervised Field Studies

摘要

User satisfaction is one of the most important measures regarding the success of an application. However, using questionnaires to measure end-user satisfaction in the field of mobile applications becomes really complex. Mobile surveys tend to be ineffective and inefficient due to high costs, extensive preparation times and low retention rates. Thus, we present an approach as well as a prototype for measuring end-user satisfaction of mobile applications in the field. In this paper, we show how questionnaires can be directly integrated in native mobile applications without modifying the application's source code, and how developers are provided with more control on when and where test participants have to fill them out.