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Narcissistic Consumers' Response to Self-focused Appeal Online Advertising: Evidence from Chinese Gen Y

机译：自恋消费者对自我关注的上诉在线广告的回应：来自中国的证据

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《Wuhan international conference on E-business》|2016年|xv 589 p. ii|共7页
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Cheng-Yue Yin; Nan Bi; Ying Wan;
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4. Narcissistic Consumers' Response to Self-focused Appeal Online Advertising: Evidence from Chinese Gen Y [C] . Cheng-Yue Yin, Nan Bi, Ying Wan Wuhan international conference on E-business . 2016

机译：自恋消费者对自我关注的上诉在线广告的回应：来自中国的证据
5. Consumer response to repeated advertising: Evidence from an online field experiment. [D] . Sahni, Navdeep Singh. 2012

机译：消费者对重复广告的反应：来自在线现场实验的证据。
6. Waking Up to the Risks of Online Direct-to-Consumer Advertising of Sleep Apnea Screening Tests [O] . Timothy K. Mackey, Bryan A. Liang, Kimberly M. Lovett 2012

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7. Advertising creativity in China: an examination of Chinese industry perceptions and consumer responses to advertising creativity [O] . Bilby J 2014

机译：中国的广告创意：对中国行业观念和消费者对广告创意的反应的考察

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