Research and Application of Small and Mediumsized Manufacturing Enterprises Sales Promotion Model Based on Data Mining

摘要

How to make an appropriate sales promotion strategy is critical for enterprises, especially those small and medium-sized manufacturing enterprises. In this paper, we propose a customer-oriented model for sales promotion using data mining techniques. The proposed model can efficiently discovery the association rules between goods. To make the mining algorithm more scalable, a sparse data structure is designed and embedded into an improved association rule mining algorithm. We apply the proposed model on a cleaning product manufacturer. Experimental results show its effectiveness.