Research on Consumer Behavior Influenced by ICT Using Structural Equation Model

摘要

The development and progress of ICT in the recent two decades has brought great changes to the whole world. Nowadays, ICT is being applied abroad, typically applied on Internet. As for consumer’s behavior, e-shopping is common. This research does an analysis inthe factors on traditional shopping (in-store shopping) and e-shopping by SEM Models. Also, this research analyses the causes of e-shopping behavior. This research takes the case of Shanghai to conduct an analysis of the impacts ICT has on consumers’ activities. After set up a Full Model of SEM, data are input to Lisrel to justify the results of Model. The conclusion is that ICT has an obvious influence to the consumers’ shopping ways. The paper is a sum-up of empirical research, including the choice of variables, questionnaire, data processing and analysis of the conclusion and so on. The research conduces to better understand e-shopping and provide basis for making related policies.