This study suggests a future oriented probabilistic approach to the positioning analysis of the videogame console industry. In comparison to the common multivariate positioning techniques, the proposed approach, using Bayesian networks, is less restrictive and attempts to incorporate the potential influences of external factors as well as marketing strategies into the positioning analysis. This provides a better understanding of how the market and its complex environment may evolve in the future and how they can be influenced in favor of one's own product/brand.
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