Further empirical research on Diffusion Theory Paradigm applied in Network News Communication of crisis event

摘要

Based on our 2010''s study that applied the Diffusion Theory Paradigm to analyze the Network News Communication of Crisis Event, this paper names the idea that the cumulated number of online news discussion follows the S-shaped curve over time in Diffusion Theory field as “Liang - Lv” Hypothesis. Then, it test the “Liang - Lv” Hypothesis for advancing the research by using more samples. This paper focuses on a single piece of news and goes along two study paths. One of them is the one-news-more-websites path; the other is the more-news-one-website path.