The required intensity and media-richness of communication among strategic partners in new product development projects

机译：新产品开发项目中战略合作伙伴之间所需的交流强度和媒体丰富度

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This research draws on theories of new product development (NPD), strategic alliances, the media-richness of communication, and social networks to identify factors that impact communication among NPD projects' strategic partners. We group these factors under five categories: alliance NPD project characteristics; industry characteristics; degree of innovativeness of the New Product; degree of competition among partners; and the mode of development of the NPD project. We then investigate how each factor determines the required intensity and media-richness of communication among project partners.

机译：这项研究借鉴了新产品开发（NPD），战略联盟，传播媒体的丰富性和社交网络的理论，以识别影响NPD项目战略合作伙伴之间交流的因素。我们将这些因素分为五类：联盟NPD项目特征;行业特点;新产品的创新程度;合作伙伴之间的竞争程度;以及NPD项目的发展模式。然后，我们调查每个因素如何确定项目合作伙伴之间所需的沟通强度和媒体丰富度。

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《First International Technology Management Conference》|2011年|p.394-403|共10页
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Badir Yuosre F.; Igel Barbara;
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中图分类科学技术管理;
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1. The Formation of Tie Strength in a Strategic Alliance's First New Product Development Project: The Influence of Project and Partners' Characteristics [J] . Yuosre F. Badir, Gina Colarelli OConnor Journal of product innovation management . 2015,第1期

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2. The role of communication and coordination between 'network lead companies' and their strategic partners in determining NPD project performance [J] . Badir YF, Buchel B, Tucci C International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy . 2008,第1a2期

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3. IRMAS - development of a risk management tool for collaborative multi-site, multi-partner new product development projects [J] . B. Kayis, M. Zhou, S. Savci, Journal of Manufacturing Technology Management . 2007,第4期

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4. The required intensity and media-richness of communication among strategic partners in new product development projects [C] . Badir Yuosre F., Igel Barbara IEEE International Technology Management Conference . 2011

机译：新产品开发项目中的战略合作伙伴之间所需的强度和媒体 - 沟通的丰富性
5. Alignment between Intensity of Risk and Level of Collaboration In Partnered Architecture, Engineering and Construction Projects: A Quantitative Approach to Test Impacts on Project Performance Outcomes [D] . Kalbhor, Harshavardhan Vijay. 2019

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6. Creating research and development awareness among dental care professionals by use of strategic communication: a 12-year intervention study [O] . Helena Morténius, Svante Twetman 2017

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The required intensity and media-richness of communication among strategic partners in new product development projects

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