The Marketing Strategy Analysis on the Operation of the third-fourth Class Market of Small and Medium Enterprises

摘要

Small and Medium Enterprises (SMEs) are important forces for the development of national economy, but they are also faced with many problems. Under the background of economic crisis, getting foot in the third-fourth class market strategically is the only choice for them to make good use of their own advantages and avoid cruel market competition. After their careful research on the feature of the third-fourth class market and consumption characteristic of it, SMEs should make proper marketing strategy on Product, Price, Place, and Promotion for the third-fourth class market, which will help them to have advantage over their competitors in the furious competition.