This research explores how revenue management (RM) principles would integrate into a parking system, and howadvanced reservations, coupled with dynamic pricing (based on booking limits) could be used to maximize parkingrevenue. Furthermore, it evaluates how the application of RM in the parking industry and within urban parkingdistricts can mitigate traffic congestion. This first research phase pursues a comprehensive RM strategy for theparking industry, looking at a single parking garage, without consideration for urban congestion. Future issues suchas how traffic congestion can be mitigated naturally through RM (or coupled with enhancing policies) are brieflydiscussed.
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