Exploring the linkage between educational quality and student loyalty

摘要

This study develops a model of information cascades-based student loyalty. In the proposed model, student loyalty is influenced directly by the perceived quality of teaching services (QTS), the perceived signal of retention (PSR), and the perceived quality of administrative services (QAS), while also being influenced indirectly by QTS, QAS, and perceived others' retention via the mediation of PSR. Empirical findings are discussed.