INCENTIVES AND BARRIERS FOR MODULAR IMPLEMENTATION:LESSONS FROM BRAZILIAN AND CHINESE AUTOMOTIVE INDUSTRIES

摘要

In this paper, we identify incentives for modular implementation in Brazilian automotiveindustry, and highlight areas in Chinese automotive industry that have prevented globalautomakers from such implementation. We begin with geographic and economic comparisons ofthese two countries. We then examine their key automotive industry characteristics such ascomponent technology, supply structure, and government regulations. Based on problems thatBrazil encountered during the modular development process, we further summarize lessonslearned.