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The correlation between product development strategy and business performance: an investigation of UK SMEs

机译:产品开发策略与业务绩效之间的关系:对英国中小企业的调查

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The paper reports the outcomes of a study of over 100 small to medium sized enterprises (SMEs) in the UK manufacturing sector, aimed at examining the relationship between a company's business performance in terms of the success of its new product development activity and the nature of the product and business strategies that are in place within that company.
机译:该文件报告了对英国制造业中100多家中小企业的研究结果,该研究旨在根据新产品开发活动的成功与否,公司性质来检验公司的业务绩效之间的关系。该公司内已有的产品和业务策略。

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