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A BUSINESS METHOD FOR INTEGRATING AND ALIGNING PRODUCT DEVELOPMENT AND BRAND STRATEGY
A BUSINESS METHOD FOR INTEGRATING AND ALIGNING PRODUCT DEVELOPMENT AND BRAND STRATEGY
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机译:集成和评估产品开发和品牌战略的业务方法
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摘要
A business method that improves brand identity by effectively allocating product development resources and prioritizing projects based on a systematic approach of defining assumptions that drive brand development and assessing a product development portfolio thereon.
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