BUSINESS AS USUAL? NEW BUSINESS MODELS FOR THE CONNECTED TRAVELLER

摘要

Traffic congestion is a daily occurrence. TNO for sees the concept of the Connected Traveller as a personalised form of Intelligent Transport Systems (ITS) to reduce the impact of congestion on our daily life. Due to several barriers, these information systems are still stuck in the experimentation stage. New business models in which Connected Traveller services are an added extra and not the main perceived service, might help to kick start the large scale adoption of Connected Traveller services. Integration with social networking sites are investigated in this paper and seem to offer interesting opportunities.