Consumer Perceptions to Innovative Products and Switching Behavior from Traditional Product to Innovative Product: with Special Reference to Bio Diesel

摘要

India is home to a billion people, about a sixth of the world's population. The demand for mobility and automobiles in India has also been growing along with the economic progress. Passenger vehicle sales in India crossed the million marks last year and this has been spread over different classes of vehicles. The country faces problems in regard to the fuel requirement for increased transportation demand and now imports about 70 per cent of its petroleum requirement. India's vehicular pollution is estimated to have increased eight times over the last two decades. This source alone is estimated to contribute about 70 per cent to the total air pollution. Leading auto manufacturer have been developing concepts for future automobiles are now working on alternative fuels like bio-diesel fuel. This paper focuses on consumer perception towards innovative alternative fuel like biodiesel and likely hood of switch over from the existing fuel to Bio-diesel.