User Studies on Mobile Ticketing

摘要

This paper presents the results of user studies on a public transportation mobile ticketing concept. The studies aimed at obtaining a thorough understanding of the diverse user needs in a travel ticket ecosystem, thereby providing relevant and valuable information to guide the development process of a new mobile ticketing system. The user studies were conducted in three phases, starting from analysis of the present ticketing system and ending with evaluation of the new concept generated. The studies were executed in close collaboration between academia and industry, and the results proved to have great impact, as they were used for making strategic choices between technological alternatives and in marketing the development of new mobile financial services to various potential business partners.