DYNAMIC VALUE-LOGIC-MAPPING: A METHOD FORMAKING CHANGES DUE TO DIGITAL ECONOMYVISIBLE IN A BUSINESS MODEL

摘要

For meeting the requirements due to the dynamism of digital economy it is essential for businesses to have arndetailed knowledge about the correlations of effects in their own company. By using the method "DynamicrnValue-Logic-Mapping" it becomes possible to realize and experience these correlations without risks. The usernof this method primarily focuses on the development of the ihBusiness Value Logicln model, which does not justrnrepresent the elements of the current business model of an enterprise, but also demonstrates the interactionrnbetween these elements (the so-called ioBusiness Logicln) at the top level of the model, as well as across allrnlevels the logic underlying the entire business value.rnThis method will mostly be applied at workshops involving various interest groups of the enterprise concerned.rnUsing this method in this particular way enables visualizing various views of the enterprise by means ofrnnetworks of interactions. The application of the entire method (ranging from the collection of informationrnconcerning subjective interests in an enterprise to the systematic deduction of targeted actions at the processrnlevel) contributes substantially to the explanation of / sensitization for interactions taking place in an enterprisernand the evaluation of current business models, future variations of business models and/or new businessrnmodels. Furthermore it eventually forms the basis for realizing risks and chances of an enterprise and itsrnbusiness environment at an early stage, as it can be considered as a form of"monitoring".