FROM PROJECT MANAGEMENT TO PROJECT DESIGN: A RESEARCH PROPOSAL

摘要

Project Management has had an increasingly important role in industrial organization, new product development and innovation theories over the last few decades. The majority of the current project management research and literature are focused on the post contract award phase as well as the skills and know-how of the project manager. Empirical research shows that, despite strict adherence to the best management norms and best practices, many projects still fail to achieve their objectives while others are aborted before they are completed. The authors argue that this project failute is due to the lack of an analytical and systematic process of designing the project prior to its award and that this phase of Project Design plays a major role in predetermining the project's outcome. The following paper is a research proposal for presenting the literature review, theoretical basis and empirical evidence of the need for a theoretical framework for designing projects. This framework will encompass a dynamic model for the interactions between the various project success factors across different project categories.